With Checkpoint, I wanted to capture the abstract feeling of what a memory could look like visualized, so I chose a fuzzy, hazy direction for the branding.
The brand aimed to make a device that stores human memories, intended for audiences from people in their 20's to even in their 60's.
"Take hold of your memories!"
"Take hold of your memories!"
Brand Applications
This is a mockup of the main Checkpoint storage device, the Checkpoint Memory Sphere. I wanted it to feel like a premium package, almost like a gift, surrounded with a warming color that fills the user with comfort.
